Igniv Investor Information
Building the world's biggest property database
Igniv is an entirely FREE TO USE, peer-to-peer property platform designed to replace the expensive and out-dated Realtor model from property transactions, enabling property owners to list on Rightmove, Zoopla and OnTheMarket.com without paying a penny to us or to an Agent.
Combining the best of some of the world's most successful start-ups
86% of UK property owners say they will use Igniv instead of an Agent
Similar adoption rates in the USA would provide $1bn Revenues by 2025
Seed Enterprise Investment Scheme & Enterprise Investment Scheme
We have received Advance Assurance from HMRC that they will authorise Igniv to issue compliance certificates under Section 257EC (1) (SEIS) and Section 204(1) (EIS) of the Income Tax Act 2007
Why Investors Love Platform Businesses
Platform Business (n) A multi-sided business model focussed on creating value in its network of data by facilitating interactions between two or more interdependent groups.
Igniv is a platform. These days just about every tech start-up claims to be a platform but it’s important to remember that a platform is a business model, not just a piece of technology. A lot of people make the mistake of conflating a platform with a mobile app or a website, but a platform isn’t just a piece of software. It’s a holistic business model that creates value by bringing together consumers and producers. Platforms grow faster than linear businesses putting them in a position to dominate their markets very quickly.
The most common misuse of the term “platform” is when it’s used to describe an integrated suite of software products. This is especially common among SaaS companies, which love to claim they have a complete “platform” for X. In such cases, the word “platform” really is just being used as a marketing term and these companies are still linear businesses.
A platform business model dervies value from its network not from its supply chain. Platforms have radically different cost structures and provide much higher returns on investment.
Nearly 60% of today’s billion-dollar “unicorn” startups are platform businesses. In Asia, 31 of 36 unicorns are platforms, or about 86 percent. This includes China, where 81 percent of 21 unicorns are platforms, and India, where 8 of 9 are platforms.
Alex Moazed & Nicholas L. Johnson, Authors of Modern Monopolies - What It Takes to Dominate the 21st-Century Economy describe the platform business model.
Platform Businesses Attract Higher Valuations
Pure platform businesses or businesses for which a platform is a significant part of their business have an average revenue multiple of 9X In contrast, linear businesses are valued between 2X to 4X revenue on average, depending on their business model.
The number of platform businesses in the S&P 500
is growing exponentially
THE PROPERTY SECTOR HAS NO PLATFORM SOLUTION
Its 2021 and we're still paying Estate Agents thousands of pounds to add our property to Rightmove and sit back and wait for the phone to ring!
Home owners are begging for an innovative disruptor to intervene with 86% saying they would list on Igniv.
This presents a huge market opportunity for a platform business like Igniv to completely upend how property transactions are monetised and rapidly dominate the market.
In fact, it's hard to find anybody who doesn't think Igniv is a great idea. For example, Our plans were well-received on Twitter when we launched our explaner cartoon receiving nearly 5,000 retweets on the same day
Property Transactions are expensive, slow and low tech
Estate Agents control market access
Estate Agents are not trusted
Estate Agent Fees are tied to property values, not work involved
Estate Agents slow down transactions
High Commissions & Fees shared by all Agents
Replace Estate Agents with a Platform
Self-publishing, peer-to-peer network, like AirBnB
FREE to use with faster transactions and superior customer experience on both sides
Zero marginal cost
Low Capital Expense, Highly Profitable
Transactions become FREE with one dominant player upselling discounted products & services
$1Bn Revenues by 2025
'Free' is not a business model so where does our revenue come from? Incentivised by the chance to sell or rent out their properties without charge, user adoption rates are expected to be high, leading quickly to a valuable global network of properties, which we monetise in three ways.
IGNIV QUICKLY BECOMES THE LARGEST AFFILIATE PARTNER FOR RELEVANT ADVERTISERS SUCH AS MORTGAGE & INSURANCE PROVIDERS
WE'VE PARTNERED WITH EQUIFAX TO PROVIDE LANDLORDS WITH TENANT AFFORDABILITY & BACKGROUND CHECKS
'FOR SALE' & 'FOR RENT' BOARDS PROVIDED BY A 3RD PARTY SUPPLIER
The Power of Sharing
USERS ARE MOTIVATED TO SHARE THEIR IGNIV POSTS WIDELY ON THEIR EXISTING SOCIAL MEDIA NETWORKS; GIVING US A POWERFUL 'GROWTH HACK'
Igniv is like Facebook for your property. Each profile will have its own photos, videos and update wall to Like and Share.
Igniv will automate sharing of posts to each user's friends and followers on Facebook, Twitter and Instagram to help spread the word about their advertised property.
In doing so, the word will concurrently spread about Igniv and at no cost to us... hundreds of thousands of shares all introducing Igniv to new users with a speed and effectiveness not normally available to start-ups
A Zero Marginal Cost Company
Igniv, like all platform business models will need to invest in recruiting members to its network in the early days but will benefit from the power of the network-effect over time. Whilst the cost of building an app needs to be incurred up front, creating a copy of that app for each new user in each new country costs next to nothing.
Igniv can therefore operate, in the language of Economics, with a zero marginal cost of distribution. The cost to serve each new additonal user is basically zero.
How To Spot The Next Big Thing
"Remember to look for these three factors when trying to spot platform opportunities: technology that reduces transaction costs and removes gatekeepers; implicit or underserved networks; and large fragmented sources of supply.
"One of these factors can be enough to enable the growth of a successful platform business, but the more boxes you can tick off, the better."